Foster carer recruitment campaign tracking market research 2021-22
Department of Child Safety, Youth and Women
111 George Street, Brisbane, QLD, Australia, 4000
202108FCR
Foster carer recruitment campaign tracking market research 2021-22 (202108FCR)
Goods and Services
Foster carer recruitment campaign tracking market research 2021-22
To evaluate the success of the foster carer recruitment campaign advertising 2021-22 and identify opportunities to improve campaign effectiveness and further address barriers inhibiting people from becoming foster carers.
The following services are required:
• Conduct mid and post-campaign advertising tracking market research via online surveys to measure advertising effectiveness against benchmarking research conducted pre-campaign and measure the effectiveness of the campaign over time.
• Provide a report and the raw data following each stage of research - mid and post-campaign.
Key timelines:
• Mid-campaign tracking research following TV advertising on air from 19 September to 9 October 2021. Report required early November 2021.
• Post-campaign tracking research following TV advertising on air from 29 May to 18 June 2022. Report required mid-July 2022.
13 Sep, 2021
Social development and services - (100%)
selective offer process
No
$29,700
(Estimate)
Cairns & Far North Queensland
Mount Isa & North West Region
The Central West
South West & Darling Downs
Townsville
Mackay Whitsunday Region
Rockhampton
Gladstone
Wide Bay Burnett
South East Queensland
