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The Department of Justice and Attorney-General (DJAG) is seeking the services of an experienced Creative Advertising Solutions Supplier to work collaboratively with the Department to deliver full concept development and creative production services for the statewide Sexual Consent Community Awareness Campaign 2024.

The objective of the Sexual Consent Community Awareness Campaign 2024 is to support the primary prevention of sexual violence in Queensland through shifting community attitudes, values and beliefs towards sexual violence and sexual consent, and building community awareness of the affirmative model of consent and related legislative amendments.

The measurable objectives are to:

• Increase understanding of sexual consent
• Increase understanding of healthy sexual experiences
• Increase awareness and understanding of sexual violence
• Increase awareness and understanding of the contribution of power dynamics and rape myths to sexual violence
• Increase awareness and understanding of the changes to the law, including the affirmative model of consent
• Maintain awareness of sexual violence support services for all Queenslanders.